Hi, I’m Roger, a Creative Director, Video Editor, Motion Design Director, Creative Strategist, Gen AI technologist, VFX Supervisor, ex-Tv and Advertising executive… basically a 360 creative generalist.

I work with brands of all sizes from Fortune 500 to independant small business, advertising agencies and production companies, networks to independent content creators, shifting between creative leadership, strategy and hands-on production.

I love the art of storytelling, taking complex problems and turning them into clear, engaging narratives that communicate the objectives.

Recently, I’ve been focusing on generative AI for rapid prototyping, content creation, architectural renders, and storyboarding, integrating it into my workflows where it makes sense. I work across major subscription platforms but more often ComfyUI to build consistent workflows and effective prompt structures.

Currently based in Brooklyn, previously in San Francisco, Miami and Hong Kong.